Paid ads that drive revenue for B2B SaaS brands

B2B performance marketing consultant

  • Drive revenue from your ICP, not leads
  • Know the impact of every Google Ads keyword and every ad
  • Balance short-term lead generation with long-term demand generation
Book a discovery call
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A better way to do B2B marketing

It's time for a smarter, defensible strategy that drives real revenue.

Drive revenue, not leads

Stop wasting ad spend on leads that don't convert down-funnel. Focus on driving revenue from high-quality leads from your ICP.

Know the impact of every ad

In-platform Google Ads and LinkedIn Ads metrics are not enough. Your CRM - plus self-reported attribution - provide the real picture.

Hit your targets - and build a brand that lasts

Modern marketers are under a lot of top-down pressure to hit targets. We'll balance this short-term pressure against long-term brand-building.

Case Studies

Here are some of my most successful client projects in sales-led SaaS in the cybersecurity, HR software, AdTech/MarTech and industrial software industries. Most clients I've worked with have sold into enterprise-sized customers, and I work best with these kinds of clients.

$2.2M

in pipeline from $15k Google Ads spend vs. sales team's $0.5M

+40%

conversion rate through tailored landing pages per ad group

Mapped out and executed paid ads strategy that transitions the business from lead gen to demand gen. Achieved board-level buy-in to 3x the marketing budget on Microsoft Ads, LinkedIn Ads & organic, and SEO. Implemented self-reported attribution and keyword-level insights.‍

300%

increase in leads

I managed digital advertising for one of the fastest-growing tech startups in the UK, who was targeting UK SMBs with this project. My strategy used the creative from their TV ads and ran on a curated sitelist to deliver a multi-channel message on quality placements.

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70%

of all high-quality leads

$300k

budget

I developed a paid media strategy and executed this across Performance Max, Facebook/Instagram Ads and TikTok Ads for an EdTech client. I measured channel success by the quality of a lead's application form, plus self-reported attribution.

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30%

decrease in cost-per-lead

$240k

budget

Cybersecurity startup. Used feedback from sales calls, organic engagement from the ICP and on-site engagement metrics to refine messaging on Google Ads & LinkedIn Ads and organic to better address ICP pain points. Continuous down-funnel analysis to understand lead quality and inform account optimizations e.g. new creative, different targeting strategies, a granular retargeting strategy to shorten the sales cycle.

$10M

annual budget managed for a global cybersecurity software enterprise and SOC X World Championship Winner.

The goal was to support the client's rebrand from consumer hardware to enterprise cybersecurity. I ran: (1) Google Ads for high- and medium-intent demand capture (2) LinkedIn Ads with a mix of gated and ungated content tailored to different personas for demand creation and (3) YouTube Ads for demand creation and brand awareness. All channels worked together to optimize for HIROs, with multiple retargeting touchpoints to drive down-funnel conversions.

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What can I offer you?

Whichever package you choose, I help you refine your marketing strategy, identify your biggest growth levers, and execute at speed to get it done.

Growth Projects Package

What you get

Comprehensive paid media strategy audit and performance assessment, with a prioritised list of the biggest wins and a timeline for execution

Who it's for

B2B SaaS companies who are spending, or plan to spend, at least $5k/month on paid advertising and are using Salesforce, HubSpot or Marketo

Pricing

Custom depending on requirements

Full-Service Strategy and Execution Package

What you get

  • Comprehensive paid media strategy audit and performance assessment, with a prioritised list of the biggest wins and a timeline for execution
  • A two-month pilot period with no obligation to extend
  • Ongoing multichannel strategies, management, optimisation and analysis

Who it's for

B2B SaaS companies who are spending, or plan to spend, at least $5k/month on paid advertising and are using Salesforce, HubSpot or Marketo

Pricing

From $2,000/month, depending on requirements

An expert in all your tech.

HubSpot logo in black on a white background, showing that Chris can use HubSpot as part of a B2B marketing strategySalesforce logo in black on a white background. This shows that Chris can use Salesforce for his clients' B2B marketing strategies.The Google Analytics logo in black on a white background. This represents Chris' experience helping clients derive insights from Google Analytics for their digital marketing.
Google Ads logo in greyscale on a white background. Chris often is an expert on Google Ads for B2B marketing.LinkedIn logo in greyscale on a white background. Chris has a wealth of experience optimising LinkedIn Ads campaigns for B2B clients.YouTube logo in greyscale on a white background. This represents how Chris can get the most out of YouTube Ads to support a B2B marketing strategy.Meta logo in greyscale on a white background. This represents how Chris has worked with a lot of B2B SaaS clients who use Meta Ads to reach the SMB market.

Let's talk.

Book a discovery call to see if I'm the right person to help you grow.

Working together, we'll assess the situation and determine if we're a good fit for each other. I'll then put together a tailored plan for you.

Thank you for requesting a call! I will get back to you within 24 hours.
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