300% Increase in Leads for B2B Climate Tech Startup

Increased leads generated by 300% for a B2B Climate Tech Startup using programmatic advertising.
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I managed digital advertising for one of the fastest-growing tech startups in the UK, who was targeting UK SMBs with this project.

My strategy replicated the TV messaging the brand ran on digital channels, ran on a restricted sitelist, and precisely targeted small business owners as granularly as possible.

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