Teridion

PROJECT TYPE
PROJECT YEAR
  • Used feedback from sales calls, organic engagement from the ICP and on-site engagement metrics to refine messaging on Google Ads & LinkedIn Ads and organic to better address ICP pain points.
  • Continuous down-funnel analysis to understand lead quality and inform account optimizations e.g. new creative, different targeting strategies, a granular retargeting strategy to shorten the sales cycle.

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