Generated 70% of all High-Quality Leads for Seed-Stage EdTech Startup

I generated 70% of high-quality leads, which were of similar quality to organic leads, for a seed-stage EdTech startup.
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PROJECT TYPE
Full service
PROJECT YEAR
2023

At a $25k monthly budget, I ran Performance Max, Facebook/Instagram Ads and TikTok Ads for an EdTech client.

I used self-reported attribution to accurately capture the channels that leads came from. I measured lead quality by the quality of their application form.

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