For a 40-day sales cycle SaaS product in the US and Canada.
Several men working on computers in a professional office. In the foreground, a man is wearing headphones and in the distance, one man stands up next to another man to help him with his work. A large word in gold is in the distant background.
Full service
  • Google Ads for high- and medium-intent demand capture.
  • LinkedIn Ads with a mix of gated and ungated content tailored to different personas for demand creation.
  • YouTube Ads for demand creation and brand awareness.
  • All channels worked together to optimize for HIROs, with multiple retargeting touchpoints to drive down-funnel conversions.

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