BlackBerry

For a 40-day sales cycle SaaS product in the US and Canada.
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PROJECT TYPE
Full service
PROJECT YEAR
  • Google Ads for high- and medium-intent demand capture.
  • LinkedIn Ads with a mix of gated and ungated content tailored to different personas for demand creation.
  • YouTube Ads for demand creation and brand awareness.
  • All channels worked together to optimize for HIROs, with multiple retargeting touchpoints to drive down-funnel conversions.

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